Nowadays, almost every business owner is aware of how beneficial the internet can be in helping to attract new customers. The fact of the matter is that it is now necessary for almost every type of business, no matter how big or small, to have a website if they hope to be successful. The problem is that the internet has made it so that businesses no longer are only competing with other smaller, local businesses, but also with giant national and international corporations.
So, the success of your business may depend on just how well your website is at attracting those all important local customers. The problem is that even the best designed, most informative website will do you no good if your potential local customers can’t find it. This means that one of the most important aspects is to try and increase your local business visibility, and the best way to do this is to run a successful local SEO campaign.
What is SEO?
For those who remain unaware, SEO (search engine optimization) is a process of getting your webpage to appear higher in the search rankings for your area of expertise. This is done through the use of keywords that allow your webpage to come up in the search rankings when a person searches for your keywords.
SEO is a quite long, complicated process that is ever changing to try to adapt and keep up to date with the changes in the algorithms that Google and the other search engines use for ranking websites. The process is so difficult that even the best SEO companies cannot guarantee that you’ll appear in the first page or two of the rankings for your specific keywords. Still, unless you know exactly what you’re doing, your chances of success are incredibly low, which is why most people hire an SEO firm to do the work for them.
SEO for Local Business
If your main concern is attracting new local customers, you’ll need to run a local SEO campaign, meaning that your website is targeted not only for specific keywords, but also your location. The most basic part of local SEO is including the name of your city or town in your website content. This will help make sure that it comes up when people search for your location and keywords. Still, there is also much more that goes into the process, such as making sure your business is listed on Google places and other local business directories. Another good idea is to use Facebook, Twitter, and other social media networks to provide even more information to your local customers.
There are also many other factors that go into SEO for local businesses, but since it’s unlikely you’ll be doing your own SEO, you don’t really need to know exactly what’s involved. Instead, the most important thing you need to know is why local SEO can be so useful.
As we mentioned earlier, your website is not only competing with other local businesses, but also with larger national companies. When people search for your keywords, the majority of the results will not be from local companies, but from these other bigger companies which most likely don’t have an office or shop anywhere near you.
Most consumers are still more comfortable with dealing with local companies when it comes to most services, which gives you a big advantage. The problem is getting your website to stand out from the other non-local companies, so that you can use your familiarity with the area to your advantage. This is exactly what a good local SEO campaign will do- make your website stand out and increase your company’s presence and visibility in your local area.
Like anything else related to the internet, there is no guarantee you will actually see financial benefits from using local SEO. However, it definitely won’t hurt and should be able to bring in at least a few new customers a month, so it’s well worth the money it costs.