The social media universe is turning into a growth trigger for businesses. Its use has seen businesses improve their sales figures and achieve strategic growth. Social media offers tremendous opportunity for innovative marketing and avenues open for improving brand value; this has helped businesses use social media to their advantage. Marketing their business on social media has proven to be a revenue booster for businesses irrespective of their size, scale or scope. Here is an article by Richard Branson on How to Leverage Social Media, which gives a look into how businesses are leveraging the tremendous potential of social media to their benefit.
A solid media presence is not a luxury any more but a prerequisite to reaching out to a wider target audience, interacting with target customers on a one-on-one level and ensuring you are able to find, captivate and engage an audience that has the best chance of converting into your customers.
While using social media for increasing business sales, you must remember the 3Cs that guarantee an enduring and largely successful social media presence – Conversation, Content and Context. Converse with the right people, share the right content and in the right context, and you improve your sales figures by a long way.
Below I have offered ten ways how businesses can increase sells using social media. These ‘ways’ have been mentioned in no order of importance; also none of them need to be taken with a pinch of salt.
So, let’s begin.
1. Be Real
On social media, you business transforms into a person. You will have a Facebook and/or Twitter business profile, but let’s face it; its fans and followers usually don’t look at it as a business entity but as a person. Let’s just say that your social media presence is a more humane extension of your business.
Think of it this way. Social media is giving your business the opportunity to get out of its protective cocoon and interact with its potential clients as a person. So, get real, get a personality and get a voice. This voice must be unique and mustn’t ape your competitors. Here is a nice article on 20 Great Social Media Voices that will help you identify the right brand voice for your business.
So, how does this help increase sales? The association with a “real” person helps. By ensuring that everything about your social presence sounds real and not a put on job, your clients are going to start trusting you more. For them, you aren’t a business, but a person, with character, with personality, and with a voice that has their attention.
2. Top Brass on Social Media
A robust social media presence is all about telling the target audience that our business wants to engage with you in its entirety and sincerely. There are businesses where their CEOs and I am talking about the real big guns, have a Twitter profile, a case in point Marissa Mayer.
The fact that apart from your business’s presence on social media, even its top leadership is on Facebook and Twitter gives out a strong message along the lines of ‘We aren’t afraid to connect personally with our target audience. They are completely open to public scrutiny’.
I have heard of managers, CEOs etc. address the concerns of their business’s customers conveyed through Tweets and Facebook posts. Imagine what that does to the credibility of their brand. It becomes moon bound!
3. Integration with Business Goals
Don’t have separate goals, one for your business and another for your social media campaign. Both must have the same goals. The idea is to put in place a social strategy that helps you achieve business goals.
If your goal is to achieve brand credibility, put in place a campaign that allows you to do just that, on the other hand, if it’s all about increasing sales figures (it usually is), then go all guns blazing to achieve your growth target, in part, through social media. So if you want to achieve the latter, why not offer discounts on your products and services on your Facebook Page; use Facebook ad campaigns; or Create Facebook events to create buzz about a product. This is a Facebook centric example, but it gives you an idea about how you can use social media to drive your sales figures.